Statistics Assignment Example | Topics and Well Written Essays - 750 words - 2

Statistics - Assignment Example For ratio or interval scale data, the median is suitable than the mean if the sample or population size is small and the data is scattered (Cohen 229). The concept is interesting because it identifies ignorance that lead to unnecessary or inaccurate data description that is common in statistical reports. It has informed me of the need for precision in reporting data through selection of a single and suitable descriptive statistics for reporting. Pearson correlation helps in investigating and understanding possible associations, strength of association, and directions of associations between a pair of variables. Investigating the relationship between households’ weekly income and corresponding weekly expenditure is a potential study for the Pearson correlation. In the study, weekly income is the independent variable, X, while weekly expenditure is the dependent variable, Y. A stratified random sampling design is be used to identify participants from different ranges of income and paired data recorded for each household. Area of residence, with the effects of social class, is the basis of stratification and correlation analysis informs data analysis with r and r2 values as the key statistics. A positive r value, such as +0.7, is expected and this shows that household income and income expenditure have a strong positive correlation. This means that increase in the value of one variable leads to corresponding increase in the value of another. The r2 value indicates reliability of the proposed relationship and shows percentage of the data that the relationship explains. In this case, r2 is 0.49 and means that the correlation coefficient explains 49 percent of the analyzed data (Weinberg and Abramowitz 130). T-test for independent samples can be used to investigate effects of training on an organization’s sales representatives. Two groups would be involved in the study. One group, the treatment group, is a sample of 20 sales representatives from a

Supply Chain Management in Tehindo Tea Manufacturing Company Case Study

Supply Chain Management in Tehindo Tea Manufacturing Company - Case Study Example The company has implemented a vertical integration model where a company within the Tehindo Corporate Organization supplies tea leaves, one of the main raw materials of producing their products especially the fruity tea. The company has big parts of land, which they grow tea thus supplying over eleven sale centers with various sales offices in Indonesia. Integrating the supplier’s actions on its own has become unachievable by several companies given the need for the company to minimize inventories and be able to deliver customers’ demands on time. This has been very helpful to the company since they have been able to concentrate more on the production and distribution sections of the company. The other responsibility of the manufacturers is ensuring that the products are safe at the design stage, where they can eliminate the hazards and any potential misuse in this stage. On the other hand, the manufacturer receives the raw materials from the suppliers and produces good s as per the market segment and those products that will satisfy the consumer needs. In addition, the manufacturers sometimes when they sell their goods direct to the consumers that they tend to control the prices of their products. The manufacturer also receives information from the distributors, wholesalers, and retailers about the products sales thus it becomes helpful in forecasting or making a decision of which product to invest more.The company has implemented a vertical integration model where a company within the Tehindo Corporate Organization supplies tea leaves

A Study On Badrinath Tourism Essay

A Study On Badrinath Tourism Essay Nestled in the shadow of the Nilkantha peak, in the northern Indian state of Uttarakhand, lies one the the most revered shrines for Hindu pilgrims Badrinath. Badrinath is in the Chamoli district of Uttarakhand, in the Garhwal hills, and lies on the banks of the Alakhnanda river. Significance The town of Badrinath has always found a prominent mention in religious Hindu texts and scriptures and was established as a major pilgrimage site in the ninth century by Adi Shankara. Mythology has it that Lord Vishnu had chosen this town for penance to ensure the welfare of all beings. Badrinath is also one of the char dhams (the four abodes) that have tremendous religious significance amongst devout Hindus. Attractions The Badrinath Temple: The temple, built by Adi Shankara, is the prominent attraction of Badrinath and attracts thousands of visitors every year who come to seek the divine blessings of Lord Vishnu. The main shrine houses the balck stone idol of Lord Badrinarayan sitting under a gold canopy, under a Badri tree. Lord Badrinath is the presiding deity but there are several other deities that are worshipped at this temple. Tapt Kund: Believed to be the abode of Agni, the Hindu God of fire, Tapt kund is a thermal spring that devotees take a holy dip before entering the Badrinath temple. The spring is also said to have curative properties.Other famous natural springs that can be found at Badrinath are Narad Kund and Suraj Kund. Brahma Kapal: On the banks of the river Alakhnanda, this is where pilgrims perform rites for their departed near and dear ones. Sheshnetra: This is a rock boulder with an impression of Sheshnag, a mythological serpent. You can also visit Charanpaduka a boulder that bears Lord Vishnus footprints. Alka Puri: Is where the daring tourist goes in search of adventure. This place is famous for white water rafting. Panch Prayag: While in Badrinath, be sure to visit the Panch Prayag, again of religious importance. Devprayag is famous for its rock inscriptions, Rudranath is famous for Chamunda Devi temple, Nandaprayag is known for the Gopalji temple, Karnaprayag for temples of Uma Karna and Vishnuprayag is the place where people flock to visit the Lord Vishnu temple. How to Reach You could fly to Jolly Grant, about 300 km from Badrinath, and then hitch a bus ride to Badrinath. The nearest rail station is Rishikesh which is 297 km from Badrinath. Being a place of religious significance, Badrinath is well connected by road to the tourist spots nearby namely Rishikesh, Haridwar Dheradun from where you could take a bus and ride to Badrinath. We recommend the bus ride as you will get to see breathtaking scenery on the way to Badrinath.

Alternative Methods to Prison Sentencing in Britain Essay -- Papers

More and more people in Britain are being sentenced to jail time: this is a fact. In 2004, there are currently over eighty thousand inmates.[1] (Peter Reydt, 2004 / Scottish Executive, 2003) Crime is on the increase but our prisons are already overcrowded. Consequently, new prisons will be required to accommodate prisoners. Where will the money come from to pay for the construction of new prisons? Will they have a sufficient rehabilitation programs in place? The prison system is obviously failing because it is not acting as a deterrent. Clearly we should now be examining why the system is failing and possible alternatives to prison. What should these alternatives be? Would they work and would they be seen as a suitable punishment? First of all, I'd like to look at why the prison service is failing. Ten years ago, Britain's prison population was actually on the decline (Casciani, 2002)[2]. This was due to the government at the time implementing more community based punishments over the use of prison sentencing. However, not all of the Home Secretaries of the time - Kenneth Baker and Kenneth Clarke - agreed with this policy and soon changed their minds and began to follow up on the 'rhetoric of being 'tough' on crime'[3](Cascianni, 2002) by asking the courts to sentence more people to prison. Due to these sterner policies being put in place, the government figures in 1999 actually showed that there were now more than twenty four thousand people being sent to prison than there were ten years previous.(Cascianni, 2002)[4] This was despite no change in the amount of adults being convicted of offenses. The government's 2001 Halliday ... ...m the best way forward. If one life - even that of a prisoner - can be saved, then this must surely be a very good idea? If these alternatives were in place they would help the overcrowding in jails and the building of more jails - which cost on average sixty million pounds each to build.(Rethinking Crime and Punishment, 2002)[12]. This would be less of a burden on the taxpayer and this money could go into developing these alternatives and having them implemented instead of prison. If the offender is shown to be fully rehabilitated and to want to give something back to society, this can only be beneficial: not only to the offender to but to society as a whole. "There are some duties we owe even to those who have wronged us. There is, after all, a limit to retribution and punishment." Cicero (106 BC - 43 BC)[13]

How Does Hydro And Wave Energy Work Environmental Sciences Essay

Energy besides known as electricity is an of import beginning of energy usage all around the universe. Electricity Energy helps make a batch of work such as it gives people visible radiation. It warms our organic structures and places. It runs our Television and our autos. It makes us turn and travel and believe. Energy is the power to alter things. It is the ability to make work. Light is a type of energy we use all the clip. We use it so we can see. We get most of our visible radiation from the Sun. At dark people must do there our ain visible radiation. Normally, we use electricity to do visible radiation. In today ‘s universe with the aid of latest engineering energy can be created by utilizing heat from Sun, power of air current and the force of falling H2O or moving ridge. Currently authorities from all around the universe are keen in puting a batch of money in these undertakings. The undertakings are met to be environmentally friendly, low in cost, easy to keep and resound free. Hydro energy system provides energy that usually comes from H2O force and converts to electricity. Hydro energy can be created by utilizing many ways. In most of the taking states, the most dependable and inexpensive common method of bring forthing energy from H2O are hydroelectric dikes, where H2O comes down through an country that causes turbines to revolve and so energy can be captured to run a generator. Power can besides be generated from the energy of tidal forces or beckon power, which uses the energy created by moving ridges. 1.2 Technology in different states Technological progresss in the workss and in power transmittal make it executable to construct hydroelectric workss in distant locations, far from where the power will be used. The Itaipu Dam on the Paran & A ; aacute ; River between Paraguay and Brazil can bring forth up to 12,600 megawatts of power. This works, opened in 1982, supplies about all Paraguay ‘s electricity and one-fourth of that needed for Brazil. Tasik Kenyir ( Lake Kenyir ) Sultan Mahmud hydroelectric power station in Malaysia has a capacity of 400 megawatts of power. One of the largest hydroelectric undertakings in the universe is China ‘s Three Gorges undertaking on the Yangtze River. The dike, designed to command the lay waste toing inundations on the river, includes a big hydroelectric works. With a capacity of 18,200 megawatts, Three Gorges is projected to be able to supply up to one-ninth of China ‘s electricity needs. China has besides built many little hydroelectric workss for local usage ar ound the state. 1.3 Phase of development of Hydro Energy Hydroelectric power grew quickly after that. In 1886 there were 45 hydroelectric workss in the United States. By 1889, 200 workss were bring forthing electricity by utilizing H2O for some or all of the power. At the same clip, hydroelectric power workss opened around the universe. Italy built its first hydroelectric works in 1885 at Tivoli, in the mountains outside Rome. The works ab initio powered visible radiations in the nearby town. But by 1892 a 2nd works in the same location was supplying power to Rome, the first long-distance power transmittal in Italy. Other states with good conditions for hydroelectric power shortly built workss. Canada, France, Japan, and Russia were among the first on board. During the period from 1900 to 1950 the usage of hydroelectric power increased quickly. 1.4 Economicss and political relations involved Hydro energy systems have a large impact economically as the system provides energy to public where they are charged for the serviced. While this procedure travel on capital normally comes in the market where every one gets a part of the concern or makes net income for there concern. Politically the system can do a difference for illustration if there is a natural catastrophe the authorities will do a loss. 1.5 Cultural and determination devising in different states Many states in the universe usage hydro energy system to make electricity in a lower cost. Currently Canada comes up top of the list for high use and the United States comes in 2nd. One of the chief grounds the undermentioned states took the determination to utilize hydro energy system the most to bring forth electricity is because it ‘s a renewable energy, which means it will non be depleted over clip and it will systematically be replenished. It is besides a clean energy beginning. 1.6 Possible Problems when utilizing Hydro Energy One job that can go on when utilizing hydro energy is that it sometime can alter the natural flow of the H2O which can do it possible to harm workss and animate beings in the H2O. It can besides damage countries and wildlife, as when making a hydro electric dike, countries should be flooded. 1.7 Profitable Hydro Energy system Other grounds that many states want to utilize hydro energy is that it is cheaper than utilizing other methods to change over energy to electricity. It is besides dependable and can be used about instantly when turned on to run into the demand for electricity. Therefore, one must weigh the pros and cons before make up one's minding to utilize hydro energy to provide their demand for electricity. 1.8 Application of Hydro Energy our Major A hydro energy works can absorbs the energy of falling H2O to bring forth electricity so a turbine can change over the energy of falling H2O into mechanical energy. Then a generator has to change over the mechanical energy into electrical energy. Hydro workss can be in different size from micro-hydro that power merely really few places. A Dam can raise H2O degree of a river to make falling H2O. Besides the dike can command the flow of H2O. The reservoir that is created is will practically hive away energy. The force of falling H2O should force against the turbine ‘s blades doing the turbine to turn in one way. A H2O turbine is similar to a windmill, except that the energy is provided in different manner, falling H2O alternatively of air current. The turbine should change over the kinetic energy of falling H2O into a mechanical energy. Generator that is connected to the turbine via shafts so when the turbine turns it makes the generator to revolve besides convert the mechanical energy from the turbine into electric energy. Wave Energy 2.1 Background of moving ridge energy Waves are of course caused by the air current which blows over the sea degree. In many portion of the universe, the air current blows with different force to supply moving ridges that can be used to bring forth energy. There is high degree energy and force in the ocean moving ridges. Wave power can devices and extract energy straight from the surface ocean moving ridges or from force per unit area fluctuations below the surface. Wave can besides be generated moving ridge when Earth quack takes topographic point. Wave power varies widely in different parts of the universe, and beckon energy ca n't be usefull efficaciously everyplace. Wave-power can be found in different countries of the universe include the western seashores of Scotland, northern Canada, southern Africa, Australia, and the north-western seashores of the United States. 2.2 Technology In the current market engineerings and design in moving ridge Energy system has improved enormously. The industrial moving ridge power station/plant has to utilize a shoreline chamber, in which saltwater comes and goes of course. As the H2O semen, the air in the chamber is pressurised and forced to travel through a hole into the turbine, to do it turn. As the H2O recedes, the air is goes back, go forthing the turbine turning. The turbine so can be connected via a shaft but the new engineering is utilizing belt to the generator where energy will be converted into electricity. 2.3 Impact on environment In today ‘s universe moving ridge power is considered as environmentally friendly. Most complain normally come from local neighbors as it can be a spot noisy, landscape, or affect of roads taking to the sites. These complains are presently seen as disadvantage. 2.4 Political and Economic Impact Wave energy has made a large impact economically and politically from old ages. Economically in a manner when a undertaking take topographic point it brings capital together which means everyone little concern, contracts laborers, stores and many acquire a part of the concern and gain them net income. Politically it can impact the authorities if the undertaking does non work because of a natural catastrophe. 2.5 Application of moving ridge energy Kinetic energy of course has to be in the moving ridge that moves in the ocean. The energy can be used to power and run a turbine. Following the illustration in diagram 1 below moving ridge should lift while making the chamber. The forces of the lifting H2O really have to force air out of the chamber. The traveling air in ruddy coloring material shown in the diagram spins the existent turbine which will manually turn the generator. After this procedure wave down, air flows through the turbine and back into the chamber through doors that are usually closed. Others system really uses up and down gesture of the moving ridge to power Piston that moves up and down indoors the cylinder. That Piston should be able to turn a generator. Tidal Power – Wave Energy Diagram 1 Comparison of different energy system Hydro Energy Hydroelectric power has other benefits as good. Dams and hydroelectric workss last a long clip. This means that one time the costs of edifice are paid off, a hydroelectric works becomes a comparatively cheap beginning of electricity. Wave Energy Wave energy system is every bit good as hydro energy. Advantages are it does non upset populace in instance there of noise. Disadvantages are it can do amendss in instance there are sea storm and besides mite be hard for applied scientists to make any care. Wind Energy Wind Energy system work about the same manner wave energy plants. Before applied scientists used to put large turbines in land but now engineering has improved same system can be build on sea and works every bit good as any other system. Decision Following the treatment between different sort of energy systems. Energy is a really of import factor in today ‘s universe. As engineering degree is lifting better energy system is been design and tested. Presently a new energy system has been tested which works under H2O. The turbine system is fixed on the land to protect against quiver. The turbine system rotates with the aid of sea H2O force per unit area. Engineers and authorities of all the prima states are puting more energy system because they are pollution free and do non necessitate any expensive fuel.

Adolescence: Developmental Psychology and Social Work Practice

Module Title: Human Growth and Behaviour. Assessment Title: What are the advantages and disadvantages of viewing behaviour through the life-span perspective for social practise? ADOLESCENCE The author’s aim is to outline the advantages as well as disadvantages in adolescence behaviour and human development processes across people life span, and particular adolescence. This essay will look at the different models, theories of social work and the factors that may have influence social work practice.The physical, psychological, socio-cultural, environmental and politico-economical are the factors that Bowlby (1999), Erikson (1995), Freud and Piaget (1977) have mentioned in their theories and the author will explore, discuses and examine them. The factors and the theories are numerous to cover in the essay of this size, and with this in mind the author is looking at examining same of them very briefly and same more in depth. In the first part, the author will cover human developme nt through the life span. The reasons why knowledge and understanding of human development throughout the life course are important to social work practice.The author will also outline the importance of our own personal values, and the impact that these may have on social work practice. Understanding the impact of transactions within a person’s life course is important for social work practice in order to understand other people’s lives. However, it is important to remember that although people may experience the same life event, their response to the situation and the decisions that they make will differ. Deferent people have different perceptions of what is happening to them as they move through transitions in their lives.Their response and learning from it might be very different from one individual to the other. For example, one may have enjoyed school, another tolerated it or hated it. Social workers need to recognise in working with people the different transitio ns and may use them as an opportunity in helping the service users to grow, change, or develop. Of course, there are numbers of different perspectives that could be taken into account of how we develop into who ‘we are’. That is why the author will look at some ideas and theories from biology, sociology, psychology, and their assumptions of what influences they may have on human life.Firstly, the author will look at two theories and try to explain the individual’s behaviour namely, ‘nature’ and ‘nurture’. (Crawford, 2003) The nature viewpoint believes that our genes predetermine who we are and the characteristics we have are inherited, for example people’s physical appearance etc. The problem with this believes is that it suggests that the change is impossible, we are who we are and there is nothing we can do about it. The danger in this thinking is the stereotyping people, and thus supporting prejudice and oppression.On the other hand, the nurture’s viewpoint argues that the environment, and the way we are brought up influence our development, giving the evidence in patterns of family behaviour, for example, introverted or extroverted family members. Again, there is a danger in stereotyping people thus contributing towards oppression. (Crawford, 2003) A sociological approach explains human identity by examining the interactions between people and society in which they live. It explores the different classes of society starting from wide perspective then looking at them and the influence it may have on the individuals. (Giddens, 2001)Physiological approach explains human development by examining the physical development and genetic make-up, for example, biological theories explain a child’s growth and development, concentrating on characteristics inherited from biological family. (Crawford, 2003) Psychology is a discipline, which studies people their thoughts, feelings and emotions. There are m any different theories the most relevant to the subject are the developmental psychology and psychosocial theory. Developmental psychology has an approach of how people develop across life course, by exploring their thoughts, feelings and behaviours (Aronson, 2005).Piaget (1977) the author of cognitive development theory believed that the child seeks to understand and adopt into the environment. In doing so, the child undertakes certain actions as it moves through stages of development. Another approach to understand the human life course from a developmental psychology perspective is presented trough theories that focus on behaviour and how behaviour and actions influence our learning. (Piaget, 1977) Skinner’s (1953) behaviourism explained human development as the acquisition of behaviourism that is learned through responses to experiences.Skinner did not see the individual’s thoughts or conscious mind as influencing their behaviours, but rather behaviour as a respons e controlled by the rewards or punishments in the individual’s environment. (Skinner, 1953) Albert Bandura (1977) also emphasised in his social learning theory the importance of behaviour and the environment, but he saw cognition or thoughts as being a significant factor in the person’s development. Therefore, the social learning theories consider the influence of values, beliefs, self-determination, emotions and thought on the learning process.Psychosocial theories arise from a combination of two perspectives psychology and sociology disciplines. David Howe describes psychosocial as being created by the interplay between the individual’s psychological condition and the social environment (Howe, 1998) Erik Erikson (1995) in his model of life stage development saw people building their identity as they move through ‘crisis’ points in their lives. Each person moving through stages by moral excellence, however the successful progression through each st age, by negotiation of the particular ‘crisis’ to a positive outcome, ensures healthy development (Erikson, 1995)All these theories explain human development as being largely dependent upon the impact of the environment, social and cultural influences. They can be criticised or appreciated for their strengths and weaknesses in the way they explain and describe certain aspects of development. For example, Jean’s Piaget’s (1977) theory of cognitive development could be considered as one of the most comprehensive and logical in helping to understand children’s mental development. However, Piaget’s (1977) theory is not as useful in understanding how life events and challenges influence growth and development in adulthood. Piaget, 1977) For this area of life, course development Erikson’s model of life stage development is more likely to be relevant. (Erikson, 1995) The human life can be very complex, influenced by interactions of biological , social, psychological and environmental factors. It is therefore, very important to appreciate a range of theories from across disciplines. It may not be possible for anyone’s theory to explain all aspects of human life and its development. Taking one approach would lead to one aspect of someone’s life leaving the other aspects of the person’s ignored (Adams, 2003).The author believes that each of the models and theories introduced within this essay are valuable to our understanding of human development through the life span. Social workers need to develop an understanding of these theories from a range of disciplines in order to take holistic approach in their practice. Very important aspects of social work practice are assessments, planning, intervention and reviews. Parker (2003) describes a number of aids and activities that social workers may use when gathering and analysing information as they make assessments with service users. (Parker, 2003)Before mov ing on more deeply to adolescence, the author will briefly look at the importance of childhood and the implications that it has on adolescence, and the rest of life. One of the most important parts of social worker practice is empowering people to be actively involved in processes and decisions that affect their lives. Social workers need to develop this skill as well as other skills like communication and listening to help those who are unable to speak or express themselves. The right of children to have their voices heard has been enshrined in an international treaty, the convention on the Rights of Children (1999).The Convention on the Rights of Children 1991 is a universally agreed set of standards and obligations in relation to the basic human rights that all children have – without discrimination Grant (1991). Early relationships are often viewed by theorists as having a critical role in the person’s emotional well being throughout their life. Attachment theory i nvolves the study of relationships, in particularly early relationships of infants and children. ( Lindon, 1998) Attachment by Lindon (1998) is described as a positive emotional link between two people (a link of affection).The original concept of attachment has been attributed to the studies of John Bowlby (Howe, 1999). He believed that the source development of personality lay in early childhood and that any trauma of failure in these early relationships could permanently shape the development of the child’s personality thus have a great impact on adult’s life. Dozens of studies shown that children rated as securely attached to their mother in infancy are later more sociable, and more positive in their behaviour towards friends and family.They are less dependent on people, less aggressive and disruptive, more empathetic and more emotionally mature in their interactions in school and other settings. Adolescents are also more socially skilled, have friendships that are more intimate, are more likely to be rated as leaders, and have higher self-esteem and better grades Bee (2002). Attachment theory also provides a sophisticated set of ideas for making sense of people’s feelings and behaviours. (Lindon, 1998)) Adolescence in Latin, adolescere means ‘to grow up’ it usually starts with the physical changes associated with puberty, which begin the physical changes to the body. Carlson, 2000) Whilst these are important, there are other critical processes of development: ‘self’ and the search for identity, the development of relationships, for example with friends, and very important changing nature of relationships within families, that are a central feature of this period of an individual’s life. It is a time of not only biological changes but also, psychological and social. Adolescence as a period of life is often seen as a whole period of transition, the transition from childhood to adulthood, probably the mos t challenging and difficult period of life in terms of development (Herbert, 2002).All adolescence confronts the some development tasks – adjusting to changes in their bodies and the challenge of their developing sexuality and new ways of thinking, as they strive for their own identity, emotional maturity and independence. Consequently, relationships, particularly with the family, will be subject to adoption and change. However, the timing of these changes varies between individuals, influenced by such things as gender, genes and culture (Ackerman, 1958). Adolescence as a period of development maybe considered for a range of different perspectives that focus on biological, psychological and social aspects of development. Davies, 1997) Biological development in adolescence is associated with a whole range of physical changes. Puberty is the period of rapid changes that occur as the person moves from childhood and begins adolescence. Hormones affect every aspect of growth and d evelopment and the level of certain hormones rises naturally during adolescence, primarily causing increased sexual interest and mood swings Numbers of physical changes take place, for example a rapid acceleration in growth and weight. (Bee, 2002) Social development in adolescence is a period of transitions from being a child into being an adult.Adolescents seek greater independence from their parent’s relationships moving more towards their peer relationships (Sugerman, 2001). The peer group and the friendship within it play very important part not only in sharing inner feeling and secrets but also in the development of the individual’s identity, changes in our self-concept and self-image. It provides new ways of thinking about problems, values and relationships. It gives the opportunity to think about themselves and the person they are becoming (Erikson, 1995). Erikson (1995) recognised this as the critical crisis of adolescence in the eight stages of development.He believed that the successful resolution of this depends on how the individual resolved the previous crisis of childhood. This period is critical in making sense of the future. Erikson (1995) believed the key to this is the interactions with peers, families, institutions, especially school, society and so on. Erikson(1995) also suggests that the search for identity is ongoing process during adolescence. He says that they may adopt identity based on parents or society they live in, or opposite to that in which the adolescent adopts rebellious, negative stereotype.There can be a situation where a child does not know or care for their identity may explore different alternatives without making any choices. Another one may achieve their identity through assimilation of the experiences and the future plans. Two important parts of identity in social context are gender and ethnicity. Few studies had explored the issue of possible gender differences in relation to social context, with no tren ds apparent. In sum, there has been little evidence of gender differences regarding questions of identity structure or developmental process (Adams, 2003).For young people who are not part of a dominant cultural group, there is concern to establish their cultural identity. They must develop a sense of individual identity and ethnic identity that includes self-identification as a member of their specific group, commitment to that group and its values and attitudes (Bee, 2002). For some young people from an ethnic minority group this may be an issue. However, the critical issue is the decisions they may have to make in operating in a culture of racism and in dealing with negative and racist situation.As a social worker, we need to make sure that our practice is anti-racist and anti-discriminatory with promotion of positive images of people from different cultures and ethnic backgrounds. Moving on to the end of this piece of work the author will look at the complexity of human life in context of sexual exploration, usage of substances and some of major events and their influences upon adolescence life. Herbert (2002) says that homosexual and lesbian experimentation are ordinary in adolescence however longer term attraction to the some sex or both sexes is reported in fewer than 10 per cent of the population.The way of how others see ‘us’ and think of ‘us’ is of vital importance to the way ‘we’ perceive ‘ourselves’ – our self image. This has particular bearing on how adolescents deal with their dawning realisation of the permanence of homosexual feelings of identification. (Herbert, 2002) Our society relies upon various kind of drugs and substances for every day living. It has become a ‘drug culture’. There is a huge increase of drugs and alcohol usage among young people. For the majority of young people this may be a serious issue.Young people who use substances may demonstrate low self-estee m and self-worth, rebelliousness and lack of aspiration in relation to academic achievement. A distinction needs to be made there are those young people who present with a range of anti-social behaviour, such as criminal activity, aggression, and so on. (Coleman, 1990) This might be difficult but social workers need to know how to balance the rights of young people and their responsibility to society. It might be very difficult to understand people’s life course, especially the influences and the complex events that they may have been through.Recognising the impact of life events is very important, their complexity and the effects, they can have not only on people’s lives but on social work practice too. The impact of parental conflicts, for example being exposed to verbal and physical violence will have an impact on children’s behaviour. Children are generally the losers when their parents’ marriages end in divorce or their long-term partnerships are ter minated. Boys and girls are both equally vulnerable says Herbert (2002). Divorce is usually a lengthy process, not simply a single incident in children’s lives.Parental conflict has been associated with poor academic performance, depression and antisocial behaviour (Carlson, 2000). Although not all children will be affected by parental conflict, this behaviour has clear and negative effect on children and their future behaviour. Children who loss their mother before age 11 are more vulnerable to depression and suicide thoughts. Suicide attempts are very much a late adolescent phenomenon, the peak being among 15-19 years old. The rate of attempted suicides for adolescent girls far exceeds that for boys.Frequently the action is unplanned, impulsive and undertaken in a manner that is likely to be discovered. Teenagers sometimes have fantasies about their own death, which involve their ‘ending it all’, and yet surviving the event by ‘attending’ their own funeral where they are able to savour the grief and guilt displayed by errant parents or boyfriend/girlfriend. These fantasies indicate how, in some adolescents, the finality of death is not fully comprehended, or at least not while in a depressed or hysterical state. Herbert, 2002) Other young people may present emotional issues, such as depression and anxiety. A distinction also needs to be made between those that might be associated with development issues and those that may be more serious. For example, small portion of young people will present with psychiatric disorders such as the author mentioned above suicide attempts, schizophrenia, anorexia or bulimia nervosa. (Barker, 2003) One in five children and adolescents suffer from moderate to sever mental health problems.A significant number of sever problems in childhood, if not adequately treated can lead to lifelong mental illness in adulthood Children whose parent have mental health illness are known to be at higher risk of developing the same difficulty of their own. (Barker, 2003) The cognitive explanation of children’s and young people’s behaviour is concerned not only with what is actually happening but also with their understanding and a mental representation of what is going on. That is why it is important for social workers to have an understanding of ‘normal’ child growth and development.This will allow comparing, and assessing the development of a child that needs to be assessed. Additionally it would help to judge the role of parents, or carers and their ability to meet the demands of the different stages of the child development, their ability to respond to good parenting, their values, attitudes, and the impact that this can have on the child. (Herbert, 2002) Throughout this essay, the author tried to attempt to identify issues that may specifically affect the individual’s experience of adolescence, namely issues of gender, race and culture.Social workers r esponse to different behaviour issues has to depend of an assessment of the individual, and the range of factors, planning a response and supporting children, young people, parents and others to understand and manage their behaviour problems. Understanding of the theories of human development is necessary in establishing effective partnership with people who use social services. In conclusion, the author presents in this essay some of the advantages and disadvantages of viewing behaviour across the life span.Social workers need to look at the particular individual behaviour in context of life span perspective because only then they can make the right judgement of that person. However, it is very important for social workers to have a holistic approach in understanding someone’s behaviour. This means taking to account every aspect of the individual’s life. In other words, building an understanding of the whole person’s life, not only physical or psychical but als o social, cultural, historical factors that may have influence their life.Looking at human behaviour gives also a wider perspective, and it takes the social worker beyond his own particular life experience giving a ‘bigger picture’, understanding of people’s behaviour. However, it is important again to be careful to not stereotyping or labelling people. Finally, social workers need to remember that they are dealing with human beings, unique individuals that is way they need to make sure that when they talk to them they must listen carefully and try to understand them from their perspective. 3,228 words Reference: Ackerman, N.W. (1958) Psychodynamics of family life, Imprint Adams, G. R. (2003) Blackwell's handbook of adolescence, Blackwell Publishing,   Adams, R (2002) Social work, Themes issues and critical debates. Palgrave, New York. Aronson, E (2005) Social psychology 5ed. Upper Saddle River,  Pearson Education,   Barker, P (2003) Psychiatric and Mental Health Nursing. The craft of caring. Arnold, London Bee, H. (2002) Lifespan development  3ed. Allyn ; Bacon,   Boston. Carlson, N. R. (2000) Psychology, The science of behaviour,  Allyn ; Bacon   Coleman, J.C. (1990) The nature of adolescence,  2ed. Routledge. Crawford, K. (2003) Social work and human development, Learning Matters,  Exeter. Davies, M. (1997) Blackwell companion to social work, Blackwell Publishers, Erikson, E. H. (1995) Childhood and society, Vintage. Giddens, A. (2001) Sociology, 4ed. Polity Press,  Cambridge. Grant, J. P. (1991) The state of the world’s children 1991,  Unicef. Herbert, M. (2002) Typical and atypical development. From conception to adolescence. BPS Blackwell,  Oxford. Howe. D. 1999) Attachment theory, Child maltreatment and family support, A practice and assessment model. Macmillan Press. Lindon, J. (1998) Understanding child development, Knowledge theory and practice. Macmillan Press. Parker, J. (2003) Social work practice . Assessment, planning, intervention and review. Learning Matters, Exeter. Piaget, J. (1977) The origin of intelligence in the child,  Penguin Books, Harmondsworth. Skinner, B. F. (1953) Science and human behaviour, Macmillan Press. Sugarman, L. (2001) Lifespan development, Frameworks, accounts and strategies. 2ed. Psychology Press,  Hove. Adolescence: Developmental Psychology and Social Work Practice Module Title: Human Growth and Behaviour. Assessment Title: What are the advantages and disadvantages of viewing behaviour through the life-span perspective for social practise? ADOLESCENCE The author’s aim is to outline the advantages as well as disadvantages in adolescence behaviour and human development processes across people life span, and particular adolescence. This essay will look at the different models, theories of social work and the factors that may have influence social work practice.The physical, psychological, socio-cultural, environmental and politico-economical are the factors that Bowlby (1999), Erikson (1995), Freud and Piaget (1977) have mentioned in their theories and the author will explore, discuses and examine them. The factors and the theories are numerous to cover in the essay of this size, and with this in mind the author is looking at examining same of them very briefly and same more in depth. In the first part, the author will cover human developme nt through the life span. The reasons why knowledge and understanding of human development throughout the life course are important to social work practice.The author will also outline the importance of our own personal values, and the impact that these may have on social work practice. Understanding the impact of transactions within a person’s life course is important for social work practice in order to understand other people’s lives. However, it is important to remember that although people may experience the same life event, their response to the situation and the decisions that they make will differ. Deferent people have different perceptions of what is happening to them as they move through transitions in their lives.Their response and learning from it might be very different from one individual to the other. For example, one may have enjoyed school, another tolerated it or hated it. Social workers need to recognise in working with people the different transitio ns and may use them as an opportunity in helping the service users to grow, change, or develop. Of course, there are numbers of different perspectives that could be taken into account of how we develop into who ‘we are’. That is why the author will look at some ideas and theories from biology, sociology, psychology, and their assumptions of what influences they may have on human life.Firstly, the author will look at two theories and try to explain the individual’s behaviour namely, ‘nature’ and ‘nurture’. (Crawford, 2003) The nature viewpoint believes that our genes predetermine who we are and the characteristics we have are inherited, for example people’s physical appearance etc. The problem with this believes is that it suggests that the change is impossible, we are who we are and there is nothing we can do about it. The danger in this thinking is the stereotyping people, and thus supporting prejudice and oppression.On the other hand, the nurture’s viewpoint argues that the environment, and the way we are brought up influence our development, giving the evidence in patterns of family behaviour, for example, introverted or extroverted family members. Again, there is a danger in stereotyping people thus contributing towards oppression. (Crawford, 2003) A sociological approach explains human identity by examining the interactions between people and society in which they live. It explores the different classes of society starting from wide perspective then looking at them and the influence it may have on the individuals. (Giddens, 2001)Physiological approach explains human development by examining the physical development and genetic make-up, for example, biological theories explain a child’s growth and development, concentrating on characteristics inherited from biological family. (Crawford, 2003) Psychology is a discipline, which studies people their thoughts, feelings and emotions. There are m any different theories the most relevant to the subject are the developmental psychology and psychosocial theory. Developmental psychology has an approach of how people develop across life course, by exploring their thoughts, feelings and behaviours (Aronson, 2005).Piaget (1977) the author of cognitive development theory believed that the child seeks to understand and adopt into the environment. In doing so, the child undertakes certain actions as it moves through stages of development. Another approach to understand the human life course from a developmental psychology perspective is presented trough theories that focus on behaviour and how behaviour and actions influence our learning. (Piaget, 1977) Skinner’s (1953) behaviourism explained human development as the acquisition of behaviourism that is learned through responses to experiences.Skinner did not see the individual’s thoughts or conscious mind as influencing their behaviours, but rather behaviour as a respons e controlled by the rewards or punishments in the individual’s environment. (Skinner, 1953) Albert Bandura (1977) also emphasised in his social learning theory the importance of behaviour and the environment, but he saw cognition or thoughts as being a significant factor in the person’s development. Therefore, the social learning theories consider the influence of values, beliefs, self-determination, emotions and thought on the learning process.Psychosocial theories arise from a combination of two perspectives psychology and sociology disciplines. David Howe describes psychosocial as being created by the interplay between the individual’s psychological condition and the social environment (Howe, 1998) Erik Erikson (1995) in his model of life stage development saw people building their identity as they move through ‘crisis’ points in their lives. Each person moving through stages by moral excellence, however the successful progression through each st age, by negotiation of the particular ‘crisis’ to a positive outcome, ensures healthy development (Erikson, 1995)All these theories explain human development as being largely dependent upon the impact of the environment, social and cultural influences. They can be criticised or appreciated for their strengths and weaknesses in the way they explain and describe certain aspects of development. For example, Jean’s Piaget’s (1977) theory of cognitive development could be considered as one of the most comprehensive and logical in helping to understand children’s mental development. However, Piaget’s (1977) theory is not as useful in understanding how life events and challenges influence growth and development in adulthood. Piaget, 1977) For this area of life, course development Erikson’s model of life stage development is more likely to be relevant. (Erikson, 1995) The human life can be very complex, influenced by interactions of biological , social, psychological and environmental factors. It is therefore, very important to appreciate a range of theories from across disciplines. It may not be possible for anyone’s theory to explain all aspects of human life and its development. Taking one approach would lead to one aspect of someone’s life leaving the other aspects of the person’s ignored (Adams, 2003).The author believes that each of the models and theories introduced within this essay are valuable to our understanding of human development through the life span. Social workers need to develop an understanding of these theories from a range of disciplines in order to take holistic approach in their practice. Very important aspects of social work practice are assessments, planning, intervention and reviews. Parker (2003) describes a number of aids and activities that social workers may use when gathering and analysing information as they make assessments with service users. (Parker, 2003)Before mov ing on more deeply to adolescence, the author will briefly look at the importance of childhood and the implications that it has on adolescence, and the rest of life. One of the most important parts of social worker practice is empowering people to be actively involved in processes and decisions that affect their lives. Social workers need to develop this skill as well as other skills like communication and listening to help those who are unable to speak or express themselves. The right of children to have their voices heard has been enshrined in an international treaty, the convention on the Rights of Children (1999).The Convention on the Rights of Children 1991 is a universally agreed set of standards and obligations in relation to the basic human rights that all children have – without discrimination Grant (1991). Early relationships are often viewed by theorists as having a critical role in the person’s emotional well being throughout their life. Attachment theory i nvolves the study of relationships, in particularly early relationships of infants and children. ( Lindon, 1998) Attachment by Lindon (1998) is described as a positive emotional link between two people (a link of affection).The original concept of attachment has been attributed to the studies of John Bowlby (Howe, 1999). He believed that the source development of personality lay in early childhood and that any trauma of failure in these early relationships could permanently shape the development of the child’s personality thus have a great impact on adult’s life. Dozens of studies shown that children rated as securely attached to their mother in infancy are later more sociable, and more positive in their behaviour towards friends and family.They are less dependent on people, less aggressive and disruptive, more empathetic and more emotionally mature in their interactions in school and other settings. Adolescents are also more socially skilled, have friendships that are more intimate, are more likely to be rated as leaders, and have higher self-esteem and better grades Bee (2002). Attachment theory also provides a sophisticated set of ideas for making sense of people’s feelings and behaviours. (Lindon, 1998)) Adolescence in Latin, adolescere means ‘to grow up’ it usually starts with the physical changes associated with puberty, which begin the physical changes to the body. Carlson, 2000) Whilst these are important, there are other critical processes of development: ‘self’ and the search for identity, the development of relationships, for example with friends, and very important changing nature of relationships within families, that are a central feature of this period of an individual’s life. It is a time of not only biological changes but also, psychological and social. Adolescence as a period of life is often seen as a whole period of transition, the transition from childhood to adulthood, probably the mos t challenging and difficult period of life in terms of development (Herbert, 2002).All adolescence confronts the some development tasks – adjusting to changes in their bodies and the challenge of their developing sexuality and new ways of thinking, as they strive for their own identity, emotional maturity and independence. Consequently, relationships, particularly with the family, will be subject to adoption and change. However, the timing of these changes varies between individuals, influenced by such things as gender, genes and culture (Ackerman, 1958). Adolescence as a period of development maybe considered for a range of different perspectives that focus on biological, psychological and social aspects of development. Davies, 1997) Biological development in adolescence is associated with a whole range of physical changes. Puberty is the period of rapid changes that occur as the person moves from childhood and begins adolescence. Hormones affect every aspect of growth and d evelopment and the level of certain hormones rises naturally during adolescence, primarily causing increased sexual interest and mood swings Numbers of physical changes take place, for example a rapid acceleration in growth and weight. (Bee, 2002) Social development in adolescence is a period of transitions from being a child into being an adult.Adolescents seek greater independence from their parent’s relationships moving more towards their peer relationships (Sugerman, 2001). The peer group and the friendship within it play very important part not only in sharing inner feeling and secrets but also in the development of the individual’s identity, changes in our self-concept and self-image. It provides new ways of thinking about problems, values and relationships. It gives the opportunity to think about themselves and the person they are becoming (Erikson, 1995). Erikson (1995) recognised this as the critical crisis of adolescence in the eight stages of development.He believed that the successful resolution of this depends on how the individual resolved the previous crisis of childhood. This period is critical in making sense of the future. Erikson (1995) believed the key to this is the interactions with peers, families, institutions, especially school, society and so on. Erikson(1995) also suggests that the search for identity is ongoing process during adolescence. He says that they may adopt identity based on parents or society they live in, or opposite to that in which the adolescent adopts rebellious, negative stereotype.There can be a situation where a child does not know or care for their identity may explore different alternatives without making any choices. Another one may achieve their identity through assimilation of the experiences and the future plans. Two important parts of identity in social context are gender and ethnicity. Few studies had explored the issue of possible gender differences in relation to social context, with no tren ds apparent. In sum, there has been little evidence of gender differences regarding questions of identity structure or developmental process (Adams, 2003).For young people who are not part of a dominant cultural group, there is concern to establish their cultural identity. They must develop a sense of individual identity and ethnic identity that includes self-identification as a member of their specific group, commitment to that group and its values and attitudes (Bee, 2002). For some young people from an ethnic minority group this may be an issue. However, the critical issue is the decisions they may have to make in operating in a culture of racism and in dealing with negative and racist situation.As a social worker, we need to make sure that our practice is anti-racist and anti-discriminatory with promotion of positive images of people from different cultures and ethnic backgrounds. Moving on to the end of this piece of work the author will look at the complexity of human life in context of sexual exploration, usage of substances and some of major events and their influences upon adolescence life. Herbert (2002) says that homosexual and lesbian experimentation are ordinary in adolescence however longer term attraction to the some sex or both sexes is reported in fewer than 10 per cent of the population.The way of how others see ‘us’ and think of ‘us’ is of vital importance to the way ‘we’ perceive ‘ourselves’ – our self image. This has particular bearing on how adolescents deal with their dawning realisation of the permanence of homosexual feelings of identification. (Herbert, 2002) Our society relies upon various kind of drugs and substances for every day living. It has become a ‘drug culture’. There is a huge increase of drugs and alcohol usage among young people. For the majority of young people this may be a serious issue.Young people who use substances may demonstrate low self-estee m and self-worth, rebelliousness and lack of aspiration in relation to academic achievement. A distinction needs to be made there are those young people who present with a range of anti-social behaviour, such as criminal activity, aggression, and so on. (Coleman, 1990) This might be difficult but social workers need to know how to balance the rights of young people and their responsibility to society. It might be very difficult to understand people’s life course, especially the influences and the complex events that they may have been through.Recognising the impact of life events is very important, their complexity and the effects, they can have not only on people’s lives but on social work practice too. The impact of parental conflicts, for example being exposed to verbal and physical violence will have an impact on children’s behaviour. Children are generally the losers when their parents’ marriages end in divorce or their long-term partnerships are ter minated. Boys and girls are both equally vulnerable says Herbert (2002). Divorce is usually a lengthy process, not simply a single incident in children’s lives.Parental conflict has been associated with poor academic performance, depression and antisocial behaviour (Carlson, 2000). Although not all children will be affected by parental conflict, this behaviour has clear and negative effect on children and their future behaviour. Children who loss their mother before age 11 are more vulnerable to depression and suicide thoughts. Suicide attempts are very much a late adolescent phenomenon, the peak being among 15-19 years old. The rate of attempted suicides for adolescent girls far exceeds that for boys.Frequently the action is unplanned, impulsive and undertaken in a manner that is likely to be discovered. Teenagers sometimes have fantasies about their own death, which involve their ‘ending it all’, and yet surviving the event by ‘attending’ their own funeral where they are able to savour the grief and guilt displayed by errant parents or boyfriend/girlfriend. These fantasies indicate how, in some adolescents, the finality of death is not fully comprehended, or at least not while in a depressed or hysterical state. Herbert, 2002) Other young people may present emotional issues, such as depression and anxiety. A distinction also needs to be made between those that might be associated with development issues and those that may be more serious. For example, small portion of young people will present with psychiatric disorders such as the author mentioned above suicide attempts, schizophrenia, anorexia or bulimia nervosa. (Barker, 2003) One in five children and adolescents suffer from moderate to sever mental health problems.A significant number of sever problems in childhood, if not adequately treated can lead to lifelong mental illness in adulthood Children whose parent have mental health illness are known to be at higher risk of developing the same difficulty of their own. (Barker, 2003) The cognitive explanation of children’s and young people’s behaviour is concerned not only with what is actually happening but also with their understanding and a mental representation of what is going on. That is why it is important for social workers to have an understanding of ‘normal’ child growth and development.This will allow comparing, and assessing the development of a child that needs to be assessed. Additionally it would help to judge the role of parents, or carers and their ability to meet the demands of the different stages of the child development, their ability to respond to good parenting, their values, attitudes, and the impact that this can have on the child. (Herbert, 2002) Throughout this essay, the author tried to attempt to identify issues that may specifically affect the individual’s experience of adolescence, namely issues of gender, race and culture.Social workers r esponse to different behaviour issues has to depend of an assessment of the individual, and the range of factors, planning a response and supporting children, young people, parents and others to understand and manage their behaviour problems. Understanding of the theories of human development is necessary in establishing effective partnership with people who use social services. In conclusion, the author presents in this essay some of the advantages and disadvantages of viewing behaviour across the life span.Social workers need to look at the particular individual behaviour in context of life span perspective because only then they can make the right judgement of that person. However, it is very important for social workers to have a holistic approach in understanding someone’s behaviour. This means taking to account every aspect of the individual’s life. In other words, building an understanding of the whole person’s life, not only physical or psychical but als o social, cultural, historical factors that may have influence their life.Looking at human behaviour gives also a wider perspective, and it takes the social worker beyond his own particular life experience giving a ‘bigger picture’, understanding of people’s behaviour. However, it is important again to be careful to not stereotyping or labelling people. Finally, social workers need to remember that they are dealing with human beings, unique individuals that is way they need to make sure that when they talk to them they must listen carefully and try to understand them from their perspective. 3,228 words Reference: Ackerman, N.W. (1958) Psychodynamics of family life, Imprint Adams, G. R. (2003) Blackwell's handbook of adolescence, Blackwell Publishing,   Adams, R (2002) Social work, Themes issues and critical debates. Palgrave, New York. Aronson, E (2005) Social psychology 5ed. Upper Saddle River,  Pearson Education,   Barker, P (2003) Psychiatric and Mental Health Nursing. The craft of caring. Arnold, London Bee, H. (2002) Lifespan development  3ed. Allyn ; Bacon,   Boston. Carlson, N. R. (2000) Psychology, The science of behaviour,  Allyn ; Bacon   Coleman, J.C. (1990) The nature of adolescence,  2ed. Routledge. Crawford, K. (2003) Social work and human development, Learning Matters,  Exeter. Davies, M. (1997) Blackwell companion to social work, Blackwell Publishers, Erikson, E. H. (1995) Childhood and society, Vintage. Giddens, A. (2001) Sociology, 4ed. Polity Press,  Cambridge. Grant, J. P. (1991) The state of the world’s children 1991,  Unicef. Herbert, M. (2002) Typical and atypical development. From conception to adolescence. BPS Blackwell,  Oxford. Howe. D. 1999) Attachment theory, Child maltreatment and family support, A practice and assessment model. Macmillan Press. Lindon, J. (1998) Understanding child development, Knowledge theory and practice. Macmillan Press. Parker, J. (2003) Social work practice . Assessment, planning, intervention and review. Learning Matters, Exeter. Piaget, J. (1977) The origin of intelligence in the child,  Penguin Books, Harmondsworth. Skinner, B. F. (1953) Science and human behaviour, Macmillan Press. Sugarman, L. (2001) Lifespan development, Frameworks, accounts and strategies. 2ed. Psychology Press,  Hove.

buy custom Future Directions essay

buy custom Future Directions essay Netflix is an American company established in 1997 by Marc Randolph and Reed Hastings. It specializes in providing on-demand internet streaming media and serves the United States of America, Latin America and Canada. Its headquarters is in Los Gatos, California. By 2009, it had approximately 10 million subscribers and distributed a collection of 100,000 DVD titles. By April 2011, Netflix had 23.6 million subscribers. The company is famed for its excellent worker-oriented culture, which includes unlimited vacation time and enabling staff to take paychecks in stock options. Netflix rates as among the most successful technology based ventures serving the United States, Canada, and Latin America. The topic of change management is a sensitive one, especially for Netflix. This is given the company has a very large clientele who can be negatively provoked by any negative venture by the management. Netflix has recently had some problems and lost a big amount of subscribers because of the inc rease of prices among other things. This occurred during the companys shift from physical DVD rental to video streaming. Thus, extra caution should be taken in managing the activities of Netflix. There are various change management models proposed, for instance Kotters 8-step model, Bridges Change model, Kubler-Rosss 5-stage model among many others. Let us use Kotters 8-step model and Bridges Change model for this crisis audit. In its undertakings, Netflix has used some aspects of Kotters model that emphasize urgency. For example, Netflix management has been quick in responding to its market shift. This is through expansion of the DVD rental business to include video streaming. This made a lot of sense, as the firm kept the same customer base, fulfilled the same needs of the customers, but most importantly in a different format. This is outstanding when compared with, for instance, Blockbuster, which despite its physical retail locations could not make such daring market shifts Netflix saw the urgency of migrating to electronic video streaming from physical video DVDs. William Bridges, on the other hand, proposes a theory of change that involves a three-phase process. These are mainly based on contrasting the change with transition (Green, 2002). When looked at using Bridges ideas, Netflix is deficient in some aspects. The introduction of video streaming in the established DVD rental business was confusing to customers. This could have been done better through separating the two business ventures and supporting them fully. By not doing this, Netflix did not afford clients the transition envisaged by Bridges. The companys website became a mixed up entity of choices between getting instant services or joining long queues of waiting for physical movie DVDs. Netflix added the video streaming service for free. On one hand, the company used the Kotters idea that emphasizes the creation of short come wins. However, this was ignoring the expectations of customers, which are central to both Kotters and Bridges models. By introducing streaming freely, some customers were made to believe that future services of Netflix would be free. In essence, this would never happen. Kotter argues that it is important to convince the stakeholders that the proposed change is necessary. This was overlooked by Netflix by introducing a service for free (streaming)and offering incentives for them to move from physical to electronic, instead of taking the time to explain the need and advantage of the change. Netflix change management deficiencies even took a greater nosedive when the company hiked the price for DVD rental and streaming service. Customers could not understand this increment of price because of a service they did not originally ask for. Netflix further went on to introduce a separate website for the two services and made it clear that the Netflix brand only applied to the streamingg service. Instead of concentrating of removing obstacles (as proposed by Kotter), Netflix added more barriers. These careless decisions motivated customers to try out alternatives to Netflix. Change can make a firm remain relevant in todays dynamic world. Taking advantage of new trends may enable a company to earn more income and grow. Change may also enable a company to solve immediate problems or evade future troubles. This can be elaborated by the example of Netflix, whose decision to venture into a virgin field of DVD marketing enabled it make a lot of profit (Green, 2002). Netflix has remained relevant today because of adopting new technologies, for instance video streaming. Netflix should continue to shop for cutting age technologies in order to remain relevant. A good shift would be adopting model-driven development in providing on-demand internet streaming media. A decision to pursue positive change may bring Netflix out of its current mess. Applying Bridges and Kotters change models may bring the desired future in the company. The company should refocus on the expectations of its clientele. This involves determining and addressing their complaints. Key challenges faced in managing change are lack of support from stakeholders, lack of foresight and communication barriers. In the case of Netflix, the clients-who are the stakeholders in this case- did not get proper communication about the need for change, thus failed to support or resisted the change to video streaming. The managers of Netflix failed to foresee the problems of merging physical DVDs and Video streaming services. Netflix should learn from this oversight and in future, adopt public relations ventures before introducing new ideas to the market. Change and change management should be planned. There should be wide consultation with both managers and clientele on the change proposed. In addition, change should be looked at from the long-term benefits rather than the short term wins. Buy custom Future Directions essay

The Global Beer Industry Essay Essays

The Global Beer Industry Essay Essays The Global Beer Industry Essay Paper The Global Beer Industry Essay Paper In The Economist’s â€Å"Sell Foam like Soap† publication. the beer industry and its symbiotic ties to advertisement are highlighted and explained in a manner that relates good to our economic survey of the industry. The market construction of the beer industry has led to an consequence of high marketer concentration that leads our survey to the importance of factors such as advertisement and merchandise distinction. In â€Å"Sell Foam like Soap. † the writer highlights the issue of slouching gross revenues and the major breweries’ subsequent altering concern theoretical accounts that will try to antagonize the dilutant net income borders through robust additions in advertisement. In the following few paragraphs. the economic relevancy and analysis of these industry alterations will be discussed. Since the center of the 20th century. amalgamations have defined the construction of the beer industry. Due to a current recession and decreased on-premises ingestion. large beer makers have attempted to do up for lacklustre gross revenues by forcing into emerging markets. Over the last several old ages. these major breweries have bought up or merged with local breweries in order addition entree to the distribution ironss. This is paramount in the beer industry due to the world of high transportation and fixed costs. Economies of graduated table are so created as a consequence of the consolidation in the industry. Such economic systems are created when big workss produce at lower per unit costs than little 1s. Despite these costs advantages over smaller â€Å"craft† breweries. emerging markets are far less moneymaking than those of the rich states. When examined from an economic position. this should non be surprising. Entry into a new market is peculiarly difficult and expensive for any house in the beer industry. peculiarly when publicizing dramas such a polar function in entry conditions. In these economic systems of graduated table. a firm’s general end is to accomplish minimal efficient graduated table. This is defined as the smallest sum of end product that a house needs to bring forth in order to minimise mean cost in the house. For cost film editing through consolidation. the cogent evidence is in the pudding. Harmonizing to Credit Suisse. a $ 52 billion amalgamation between Anheuser-Busch and Inbev in 2008 saved the two companies a luck. Cost cutting through amalgamations will hold boosted the planetary brewers’ net incomes by an estimated $ 3 billion by 2012. Despite these economic systems of graduated table achieved by the major breweries. gross revenues have however slumped in the extremely profitable. rich markets. Peoples in rich states have failed to imbibe the sum of beer that they have in old ages by. Beer ingestion shrank by 1. 5 % in the US and by 2. 3 % in Western Europe over the class of 2010. This tendency is attributed to the rise in off-premises ingestion of most beer- or ingestion at place and other topographic points outside of locales where beer is served on premises. This is an highly distressing mark for most beer makers due to the fact that off-premises ingestion outputs much thinner net incomes for breweries. On-premises beer sellers can bear down higher single drink monetary values. whereas off-premises purchase at supermarkets is done in majority. which leads to a lower monetary value per drink. Harmonizing to Molson-Coors. every bit much as 70 % of ingestion could take topographic point at place by the twelvemonth 2018. In order to invalidate these disturbing tendencies. the major breweries are turning to an progressively aggressive advertizement scheme. What makes publicizing profitable? In the beer industry. there exists merchandise distinction. or â€Å"brand loyalty† as many economic experts know it. Unlike a merchandise such as milk. beer is a brand-specific merchandise. with many different gustatory sensations and consumer penchants in the same market. When consumers find one house superior to others in the industry. said house can raise its monetary values without needfully losing these clients. To economic experts. beer is an â€Å"experience good† because the features of the merchandise can be evaluated merely after purchase. Therefore publicizing loaded with information is less effectual than advancing a certain image and individuality of a seller’s trade name name. Last. via the Prisoner’s Dilemma matrix discussed in category. high outgos on advertisement expand demand while at the same time cut downing cross-price snap of demand among brands- or the reactivity of the alteration in monetary value of one good relation to another. Brand trueness lowers cross-price snap of demand. and when this is lowered. the Prisoner’s Dilemma is nullified in the industry. Additionally. barriers to new competition are heightened due to improbably high sunk costs. To travel along with expensive works production costs. new entrants face increased selling costs that are really tough to pull off upon entry. The new concern theoretical accounts of these major breweries are geared toward working these advantages in strenuous advertisement. The detergent industry is ill-famed for heavy advertisement. peculiarly at the retail degree. For these big houses to merely stand still in the market. they must get down disbursement like this to harvest the advertisement advantages available to big houses in the industry. Continuous additions in marketer concentration will assist in this new concern theoretical account. By cutting transit and other fixed costs through meeting. the major breweries will go on to cut down their norm costs and spend those newfound net income borders on advertisement. With these market features integral. the beer industry should go on see higher barriers to new competition every bit good as the proverbial â€Å"rich acquiring richer. † In decision. the beer industry’s aggressive advertisement should see an increased demand for the large beer companies due to the presence of economic systems of graduated table in the industry. This consequence should successfully antagonize the tendency of dramatic additions of off-premises ingestion. Ultimately. with merchandise distinction. the large companies should be able to bear down their premium monetary values without losing market demand to the cheaper. supermarket beers.

A Horrifying Story of Rape in the Military

A Horrifying Story of Rape in the Military Brigid Harry (not her real name) is a wife, mother, and co-owner of a small marketing communications company she runs with her husband. She earned her MBA after completing her military service and now lives in New York. After years of silence, shes decided to share her story. I was 20, had already worked for 3 years as a secretary at a major corporation in my hometown, and was impatient to grow. Id come into the company all starry-eyed and within months had absorbed the tasks of two co-workers whod been laid off, folks with years at the company and most with two-year degrees. I didnt get far, because I was 20...and a girl. Perhaps an immature, impatient girl as I look back on it, but I knew that a high school diploma was going to get me nowhere - unless I was happy staying a secretary, and I wasnt. A Decision to Enlist A few years earlier Id considered the military as an alternative to a career in the business world. The recruiters all focused on education in their pitches, so I took some tests which revealed I was very qualified for a program that the Marines had - a photojournalist. They offered a special one-year program: candidates would live as civilians and attend one of the countrys top journalism schools as part of their education. All I had to do was sign. A few months later I did. Boot camp was rough (9 weeks for the gals), and other than some minor back issues that developed from the daily PT (physical training), I did just fine. During this time, I took additional testing and earned a perfect score for Morse Code Intercept and languages, which meant they really wanted me to learn Morse Code, and then Russian. Even though Id passed all the tests for a photojournalist, I caved to their daily badgering and signed away my first option. Normal Conversations I was sent to my first duty station at the Naval Air Station at Pensacola, FL, where all 5 services were sent to learn Morse Code. A few months into service, my back problems got worse, and I developed daily headaches and migraines. The base doctor, a youngish Navy captain from Puerto Rico, assigned some physical therapy and then had me follow-up with him. In our meetings, wed chat - and I knew I had to be appropriate in my conversations because he was an officer and I was enlisted. However, I believed that he was reaching out to me, glad to have a normal conversation with someone who had interests outside of the base and the bars that ringed the base. He invited me out to dinner one evening as a  friend. Nothing romantic was implied, he assured me, and I mentioned that I did have a boyfriend back home, a young man Id met just before I left. He said that he enjoyed our talks about old movies and old music​ because everyone else on the base wanted to talk about getting drunk or war. Dinner and Movies He also assured me that it would be after hours, off the base, and that the officer/enlisted thing wouldnt be an issue. I hesitated, but I found him pleasant and believed what he said. We agreed to go to an old movie festival (I actually think it was Bogart films) that was running that evening nearby, and he arranged to pick me up. I dressed casually, which back then (and with my lack of fashion sense) was jeans, a jean vest, and some sort of shiny blue polyester shirt - a bit on the boyish side, as I think back, but as we were to grab a burger and then watch old movies in a darkened theater, fashion was the least of my concerns. Why Dont We Eat Here First? He was prompt. He drove a black Trans-Am Firebird. The car actually surprised me because he hadnt struck me as one of those kinds of guys. Nevertheless, I climbed in and we left to go to dinner. But then he stopped at his off-base apartment, saying he needed to pick something up, and I could certainly join him for a few minutes. Okay, I thought - naively. As I noticed a package of chicken on the counter, and spices, and potatoes, he casually suggested, Why dont we eat here first? We had a few hours before the movies started, and besides, they ran continuously through the night. I agreed, but with hesitation. He poured me a drink (the legal drinking age was at 18 at the time) and I consumed it, too quickly, which has always been my style. As he prepared dinner, I had another drink, and then a third. They were strong, and I hadnt eaten anything since lunch 6 hours earlier. The chicken went into the oven, and we sat on the couch to chat. I remember asking why he joined the service, as hed indicated he wasnt like the other military types on base. He said he just that he wanted to get out of Puerto Rico. An Officer, Not a Gentleman He poured me another drink and I hesitated, feeling buzzed and growing uncomfortable. I asked when dinner would be ready, and could we get to the movie festival in time. Thats when he leaned over to kiss me. I recoiled. I mean, he was an officer, I was enlisted, and I had a boyfriend. My mind raced. I didnt know what to do. I said I had to use the bathroom and he pointed to a door in the hallway. I headed in that direction, my face red, feeling really uncomfortable. When I opened the bathroom door to exit he was standing there with his pants off. He grabbed me in a huge bear hug and pushed me into the adjacent bedroom. I stiffened and said I wasnt interested - that I had a boyfriend, that I really felt sick to my stomach, that I didnt know about sex (all true). Please, I thought we were going to see old movies. Please let me go, I feel nauseous. Please stop. Please dont do this. Please, please, please. Please. He was stronger than me. He twisted my arms behind me and started pawing at my clothes - my boyish, unattractive clothes. He pulled until he created a burn between the denim and my thighs. He pulled at my underpants until they tore. He jumped on top of me as I pulled to turn sideways. His voice was angry now. Frozen It was over in a few moments - he was quick to come to completion. I was frozen in a curled position, with my clothes draped over me. He grunted, Get up, Ill take you back to the base. I didnt know what to do. Should I go with him? Should I get a cab? I said Id go with him. I pulled my clothes back around me and stood there trembling. He drove me to the base, and I jumped out of the car. My room was in a dorm-like setting, and I shared a bunk with an Army gal, African American, who outranked me. She wasnt home as she was on a date. I jumped into the shower and probably stood there for over an hour. I didnt cry. I tried, and couldnt. But I scrubbed and grew angry at myself, at him, at my life choices. Admitting I Had Been Raped Monday - three days later - I went to class. At noon, I went to the base chaplain, a Catholic priest, a Navy officer, and told him what happened. It wasnt easy, and I never looked up from my hands in my lap. Did I lose my virginity, he asked, or was that something I had already done prior to Friday evening? Well, I admitted, I dont think this did that because†¦oh, God – I remembered something - this man had a child-size penis. I knew what they looked like - I had two younger brothers and changed my share of diapers. No, I hadnt bled. Was there any chance I was pregnant, the Navy priest then asked. I finally looked up, still red from having stated aloud the miniscule size of the doctors penis. What? Could I be pregnant? He continued that if there was any chance of pregnancy, I could never consider an abortion. What? Pregnant? That was the least of my concerns, I mumbled. I was...yes, admit it†¦I had been raped. I mean, yes, I went in his car. Yes, I had drinks. Yes, I knew he was an officer and I was enlisted. But we were going to go watch old movies. But†¦ but†¦ Discouraging Guidance I waited a week, and my period came. One thing to NOT worry about, I suppose. Then I called my mom, who had a house full of little kids still. I told her what happened - and thats when I finally cried. She was audibly upset and asked what would happen. I had no clue, I told her. I promised I would go back to the chaplain Monday and seek guidance. Monday, I visited the chaplain - and told him I wasnt pregnant. He seemed relieved and then asked what next. I told him, I think the man should be punished. Would he help me through that process? He squirmed and said that since I hadnt filed a police report immediately - that since Id showered immediately after the incident - it would be a difficult case. A case of he said, she said. I said I was angry and that what he did was wrong – and I wanted to pursue it. He made an appointment with my commanding officer, and I met with the man Tuesday, who spoke a lot of legalese to me and said hed get back to me. There was a woman secretary, a high ranking enlisted Navy woman, taking notes. I couldnt tell if she was sympathetic or not to my story, as she was absolutely stone-faced. Perhaps shed heard it all before. Didnt Want the Mess Wednesday after class I was walking to my bunk to unwind, grab a bite, and try to do homework when I saw a black Trans Am approaching me. It slowed to a crawl, I stopped, and then it raced past me, spewing pebbles and dust. Obviously, the driver was pissed at me, and I felt afraid. Someone must have said something to him. I spoke to my mom again that weekend. She was crying and told me to drop charges - that I would be the one on trial, that my father had spoken to an attorney and they decided that they didnt want the mess dragged through the local papers back home, that Id have to find a way to move on. I met with the commanding officer and made him an offer; if theyd let me go into photojournalism, as Id originally signed up for, Id not pursue anything against the doctor. Within 48 hours, I had new orders: a week medical leave at home, and then Id join the next military journalism program starting in Indianapolis at an Army base. I had made no real friends at the base, and other than my roommate who was kind and considerate during my time of stress, the few folks I knew from boot camp didnt know how to treat me. I was happy to leave. Where the Men Were in Charge Of course, then there were more problems at home. My dads attorney suggested that I talk to a shrink, as my dad said - a profession my father had very little use for. I went, and the mental health professional wrote up a report and sent to my former commanding officer, and one to my upcoming commanding officer, that I was immature and really wasnt a good candidate for a life in the military. I joined the journalism program, came in second in my class, made friends, maintained a long-distance pen-pal relationship with the boy back home, but started struggling as I got to my new duty station in North Carolina. Back in a world where the men were in charge, despite the obvious women of rank around, I started getting angry and upset and lonely. I refused to work one day, and the shrink back home - per my dads attorneys advice - sent along his report. A higher ranking woman suggested that it would be a rough few weeks, but if I wanted to get out, that boycotting work was one way to do it. Honorable Discharge I met with the bases commanding officer, who had all my files - my episode in Florida, my decision not to press charges, my letters from doctors back home, and my test scores. He expressed concern that I chose not to honor my contract with the Marines, but as a dad to young daughters, he wished me well. He asked me to promise him that I would go back to school, even part-time, and try to contribute something positive. I received an honorable discharge a year and a day after I started boot camp. To this day, I cant remember the Navy doctors name - or his face, thank God. Im thankful that one man, my final commanding officer, treated me with some respect. Homecoming My boyfriend, whod stuck by me when I was away, proposed as soon as I returned home, but then started acting uncomfortable in my presence, and as I assumed he started seeing other girls, we broke up. I went back to my job, making up excuses for why I was home so soon. My cousins got wind of my seeing a psychologist and just last year I had to correct one of them as they were joking that I couldnt handle the service so my dad had to get me out. I finally looked one in the eye and said, Do you know that I was raped by an officer when I was there? That shut them up, but Ive lost interest in family gatherings. (Of course, these are the cousins who are right-of-center pro-military, never having served themselves). Questions Without Answers Ive never written this down, ever. Id told the story - to the chaplain, to my CO and his secretary, to the psychologist back home, a version to my bunkmate. As I type this right now my temples are throbbing, and my face and ears are burning and red. Ive looked back over the years and asked myself, Why did I say Id go to the film festival with him? Ive questioned my posture, my wardrobe, my jokes, my drinks. Of course, Ive questioned my timidity at the exact moment I shouldve turned into she-woman or something. I was a 20-year-old, non-sexually active moron. I was cornered, I got trapped, by a bigger man with a tiny penis. The priest could only care about abortion. My mom could only care about the local papers (although, as a mom now myself, I can imagine the pain she personally went through, trying to keep her anxiety from my younger siblings - but shes decided now, after all these years, that I made it up just to get out of the service - and I cant convince her otherwise. Ive decided not to bring it up again). No Knives, No Fists...But Still Rape I read stories of women who may or may not have been in relationships that got out of hand in the military, and I sometimes read about the young woman, beaten or worse, as she was raped. Me? Just bear-hugged overpowered and bruised – no knives, no fists. But I cant shake the sudden stomach pains I have this moment - that, and the reddened face.

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