Management Essay Example | Topics and Well Written Essays - 1500 words - 2

Management - Essay Example A Collectivism Vs Individualism 11 5.1.1. B Power Distance 11 5.1.1. C Uncertainty Avoidance 11 5.1.1. D Time Orientation 11 5.1.1. E Quality Vs Quantity of Life 12 5.1.2 Analysis 12 6.1 Technological Environment 12 6.1.1 Technological Infrastructure 12 6.1.2 Communication Network 12 6.1.3 Logistics Network 12 6.1.4 Analysis 13 7.0 SWOT analysis 14 7.1 Strength 14 7.2 Weakness 14 7.3 Opportunities 14 7.4 Threat 15 8.0 Recommendations 15 9.0 References 16 1.0 Introduction Adventure Tours Australia is one of the leading nature-based small group tour companies. The company tries to cater to the needs of various people especially active budget travelers along with private charters (Adventure Tours n.d.). The company was established in the year 1993 and it has been evident that in the year 2010 the company had been successful in providing 90000 passengers which was the biggest achievement for the company. It has wide range of tours that explore highlights along with hidden delights of Wes tern Australia, South Australia, Victoria, Tasmania, New South Wales, Northern Territory and Queensland for its travelers at budget price. Adventure Tours Australia has won several awards for delivering quality services to travelers. It tries to focus on unique scenery, aboriginal culture of each area and wildlife. The tour normally ranges from one to eighteen days with regular assured departures. For those travelers who want an ‘extended value for money travel options’, several tours are combined into tour packages. The top management of the company is actively involved in day-to-day operations of the company and has been trying to make the company large enough so that it can render professional services and supports. It further engages in providing enough care to each passenger (Adventure Tours n.d.). The company is extremely concerned about climatic changes and negative impacts on unique Central Australian environment. In lieu of this fact, the company has tried to i ntroduce certain climate friendly initiatives into its every day operations and upon its future planning (Adventure Tours 2011). The aim of the company is to provide best services to its customers so that the prospective customers can be turned into loyal customers. Through this report it has been intended to expand Adventure Tours Australia’s operations in Brazil. The services will be rendered by Brazilian nationals, however training of the staffs in Brazil will be provided by Australians in order to make the employees aware of the potential organizational values and norms. In this report, a thorough situational analysis of Brazil will be conducted in order to understand the scope for Adventure Tours Australia in the country. Therefore, it will try to conduct a PESTEL analysis of Brazil along with a SWOT analysis. Finally, based upon the results from two analytical tools, recommendations will be provided to the Adventure Tours Australia as to whether it would be viable for t he company to expand its operation to Brazil. 2.0 PESTEL Analysis A PESTEL analysis is an analytical tool through which an organization can make strategies by understanding the external environment in which it operates or will operate in near future (Renewal Associates 2011). In order to expand operation in Brazil it is important to analyze Brazilians overall environment. 2.1 Political Environment 2.1.1 Government Stability The type of government that Brazil has is Federal Republic (U.S. Department of State