Emerging Market Feasibility Analysis Assignment

Emerging Market Feasibility Analysis - Assignment Example Brazil is also identified as a member of the Organization for Brazil, Russia, India and China (BRIC), G-20, G8+5, and a founding member of the North American Free Trade Agreement (Fafchamps, 2003). These accolades are however identified to be very broad and generalized and cannot influence any rational decision making as to the liability of a new entrant business in Brazil. To make such decision making credible, rational and accurate, a more technical approach to viewing Brazil as an emerging market is needed. It is for this reason that the current emerging market feasibility analysis to come close up with Brazil as a destination for the small scale company. The purpose of the study is also to critically analyze the feasibility of the business in surviving in the intended market. There shall therefore be focus on the company with some level of emphasis on the company’s investors, customer issues, and financial requirements. In totality, the emerging market feasibility analysis shall be conducted from five objectives given as: 1. To analyse the strength of the business idea in relation to the chosen market. 2. To identify any country-related issues that might affect the start-up. 3. To explore relevant business and customer norms in the identified market. 4. To analyse potential financial issues that will arise from starting the business. 5. To propose a prototypical founder or group of founders suitable for the oil manufacturing firm that is being proposed? Research Approach Generally, this project is a case study that studies the specific case of the feasibility of a new vegetable oil manufacturing company in Brazil as a small scale business. As part of the case study approach, there shall be elements of both primary and secondary data collection to ensure that data collected for the study is high coordinated, validated and judged as reliable. Using a combined approach of primary and secondary data collection will improve the internal validity of the study because data that are collected from the field of study as primary data can easily be justified or authenticated using secondary data, which is more of data already existing in literature. One crucial approach that will make the project very elaborate, well organized and focused i s the use of feasibility analysis matrix. This matrix has been presented in such a way that it contains five major session of data collection, which have been distributed among the five objectives listed above. This means that each of the five objectives is represented in one section or row of the matrix. Under each objective also, there shall be five feasibility indicators that will be critically analyzed using both primary and secondary data collection. The analysis of the indicators shall be done in a manner that scores the feasibility of each objective of the project. Completed feasibility analysis matrix shall be presented at the appendix section of the project. Within the project however, there shall be a detailed discussion of the findings that are made under each objective of the study. Theoretical Framework This section of the project named theoretical analysis is essentially useful in offering a theoretical background to the problem of small scale business entry into emerg ing markets. This will be done through clearly defined knowledge of literature presented in one specific paradigm of theory. Specifically, focus is given to the theory of emerging market development. This theory started much like a support service given to new businesses that